RuPaul’s Drag Race Alum Dusty Ray Bottoms to Join SKYY Vodka at Pride Island Celebration TODAY 4PM
DUSTY RAY BOTTOMS AND SKYY VODKA CELEBRATE PROUDLY AMERICAN AT PRIDE ISLAND SATURDAY JUNE 23 AT 4 PM
SKYY Vodka’s Proudly American campaign explores the values – and expressions of those values – on which America was founded, and what those mean to today’s optimistic citizens. The campaign juxtaposes famous phrases from American histories, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity and are proud to inspire today’s articulation of being American.
Starting with SKYY’s Pride month executions, the “Home of the Brave” ads highlight that America is not just a place, it’s a people, and we each have our journey illustrating how diversity is the fuel for progress. The campaign will feature singer-songwriters and celebrity drag personalities Trixie Mattel and Dusty Ray Bottoms; U.S. freeskier and silver medal Olympian Gus Kenworthy; activist Mark Bustos; and others to be announced. Each person featured has their own unique story of their diverse America and how being brave enough to have their voice heard resulted in making a difference.