Brutus and Butch Founder Gwen Lonigro gives back to Gender Spectrum and LGBT Organizations
Gwen Lonigro, owner and founder of haircare line Brutus and Butch started her company as a way to give back to the community that always supported her. After 38 years in the hair care industry in various roles from salon owner, mentor, and platform artist, she saw an opportunity to grow and create a hair care line that could give back to the community that supported her.
Gwen states, “It made sense to me that in this industry, if I was going to start a haircare line it needed a reason to exist. It couldn’t just be about making money, or greed, or any other motivations people have sometimes. I wanted to give back to the people I have spent a huge portion of my life with. Not only has the LGBT community contributed so much to the salon industry, they have also been incredibly influential in my life as I have been in theirs.”
Gwen always wanted to include the LGBT community in her support. Brutus and Butch haircare line is the vehicle that has allowed her to showcase her support. Love and changing the world for the better are the pillars of her success. Gwen also states, “Through a monthly donation from sales of Brutus and Butch products, I wanted to help young people out. I chose Gender Spectrum because of the work they do with gender – expansive children, youth, and families.”
Gwen has enjoyed the rewarding experience of starting this haircare line. The appreciation, warmth, and supportive response from the LGBT community has been remarkable. This has further supported Gwen ‘s desire to give back to the community that has always shown love and support to her.
Gwen would also like to let her customers and supporters to know, “The main takeaway that that I would like people to know about this company existing is, it’s not about us so much as individuals, but what we can do for the greater good, however we choose to show it. I started doing this in addition to my full-time work. Any support makes a huge difference. Purchasing products contributes to Gender Spectrum and other organizations. Volunteering time or expertise helps also. Whatever each of us does makes a difference.” Kindness and love will always be at the forefront of this business.