Olympics
New Webisodes Follow USA Gymnastics Hopefuls and Heroes
By Dylan Vox

Jun 5, 2007

If you are looking for more information about your favorite Olympic Hopeful, here's your chance. USA Gymnastics and AT&T Inc. have announced the debut of the first webisode of the original online series, ‘USA Gymnastics: Behind the Team.’ The special shows will follow the path of the nation’s top gymnasts as they prepare to represent the U.S. on the world stage during the 2008 season.

During the next 15 months, the online series will give a glimpse into the life of an elite gymnast by featuring interviews with current and former athletes and coaches, and taking a behind-the-scenes looks at training camps and competitions.

“This is the story of some of the most talented gymnasts in the world and their journey to capture their sport’s highest accomplishments, essentially told in the first person,” said Steve Penny, president of USA Gymnastics. “It is a look at USA Gymnastics that hasn’t before been available, including intimate conversations with athletes and coaches, inside-the-gym access to training regimes, and behind the scenes previews of make-or-break competition.”

“Gymnastics is a hugely popular sport in the United States, and we are excited to be able to provide this exclusive, inside look at what it takes to be one of the world’s best athletes,” said Jason Simpson, director of Olympic Integration, AT&T. “‘Behind the Team’ is a terrific opportunity for AT&T to use its expertise at delivering content to the PC screens in the compelling blue room environment.”

1984 Olympic champion Mary Lou Retton, three-time Olympian John Roethlisberger and legendary gymnastics coach Bela Karolyi, are among those featured in the first webisode, “Heart of a Champion.” The segment explores what is unique about this rapidly changing sport, how it has evolved, how the best athletes rise to the top and what is in store for the United States team as the 2008 Olympics approach. 

The AT&T blue room Team USA site gives sports fans intimate access to U.S. Olympic Team hopefuls across a range of sports.  

AT&T is an official partner of the U.S. Olympic Team and USA Gymnastics and provides significant financial support, products and services to America's athletes. The webisode series is available exclusively on the AT&T blue room site at www.attblueroom.com.