Business
Gaywheels.com Adds BMW to Gay-Friendly List

Jan 7, 2008

Gaywheels.com, the only website designed for the GLBT automotive consumer, has updated its listing of gay-friendly car companies to include another brand previously on its non-gay-friendly list—BMW.

BMW of North America, who began offering domestic partner benefits to their U.S. employees in their Sales, Marketing and Finance divisions in 2007, extended those same benefits to their employees in the manufacturing division as of January 1, 2008 thus qualifying the BMW brand as “gay-friendly”.

“We welcome BMW to the ranks of gay-friendly brands,” said Joe LaMuraglia, publisher of Gaywheels.com. “I know that the decision to extend benefits to all their U.S.-based employees will be welcomed by their GLBT owners as well as potential customers.”  

The addition of BMW to the gay-friendly list brings the number of gay-friendly brands to 35. That leaves only 11 car brands remaining on the non-gay-friendly list, or still “under investigation.”  

Virtually every new car, SUV and light truck model for sale in the U.S. is summarized on Gaywheels.com with photos, prices, driving impressions and a detailed description. Gaywheels.com also features original new-vehicle reviews by gay automotive writers, advice and recommendations on vehicle purchasing, financing and insurance.  

Launched in 2005, Gaywheels.com is dedicated to promoting responsible consumerism and affecting change by encouraging car shoppers to patronize gay-friendly companies throughout the vehicle purchase process. Users of the site are able to investigate which automakers and other automotive companies offer domestic partner benefits to their employees, thus qualifying them as “gay-friendly,” plus read general reviews about cars, trucks and SUVs from those manufacturers. With that information at hand, they can make educated choices during the car-buying process.  

For more information, visit www.Gaywheels.com.